Midtown Alliance

Beginning in 2013, Brookwood Tree Consulting began collaborating with Midtown Alliance to design and develop a tree care program unlike anything already in place and seeking to form a urban forest of real value. Working with the Midtown team, immiediate goals were to identify assets within the district and prioritize care to the most utilized pedestrian and vehicular corridors to form a verdant network of trees shading the vibrant network of street life below.

Within the 1.2 square mile area, there are over 2,200 street trees and countless property owners that all connect with the street-level heart of the district. The tree care program has also allowed Midtown Alliance to collaborate with property owners at a new level and consider how trees form links between properties and the experience of daily residents, workers, and visitors.

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